Designs by Kaitlin
I really enjoyed creating a logo from scratch. Initially I tried creating an object using only shape and line segment tools on Illustrator. It didn’t look very good, none of my shapes lined up and my lines look amateur. But then I remembered the trace tool. I found a pitch fork online that I liked, and then created my own image by tracing around the end of the actual fork with the pen tool (I used the round edge rectangle for the handle). I used asymmetrical balance with the weight of the pitch fork on the right hand side. Harmony is created through the use of yellow and green colors.
The Green Acres Landscaping logo appeals to my audience because it is simple and easy to read. I chose yellow and green for a natural feel and a pitch fork is a unique tool that is rarely used in advertising for landscaping. The natural colors and old fashion tool make the logo appear more classic, and appeals to an older audience. Rather than to young adults who wouldn’t typically pay for landscaping. I look forward to implementing my logo design skills in the real world!
Logo Design Concepts
Intro to Illustrator Cartoon
The creation of this goofy looking cow was one of the first designs I had the oppertunity to make. I used a lot of shapes to my advantage. The brush tools, which are unique to Illustrator allowed me to make the patches.
Logo to Vector
This in-class design task required a logo download from the Boston Chef website. That image became a template in an Illustrator file. Next I used the pen tool to trace the hat and body, using the ellipse tool for the head.
The most difficult part of this design task was to cut out the arms of the chef using the Pathfinder tool then Minus Front of Exclude. For some reason, that was just a difficult concept for me to grasp.
Then I created a new logo using an old logo by downloading and unzipping a vector file from freevector.com. I chose this frame because it appears almost royal.
Manufacturing Signs
Project 1 from the textbook layed the foundation for most of the skills needed to create basic objects in Illustrator. To the right are frozen, magnet, and biohazard signs. Specifically, I learned how to draw primitive geometric shapes, create and transform basic rectangles with rounded corners, control color of objects' fill and stroke attributes, cloning methonds, and draw freeform shapes.
